Monday, 13 April 2009

Reviewers noose

A reviewer (freelance mind) of Origins:Wolverine gets the chop by pasting a review, in which he also mentions, he'd seen it via the web. 

The actions of his erstwhile employer, fox, is to sack him.  The same fox which is now related to the old big daddy of usa news journalism, the new york times; yes incest's on the menu.  They and the film co's seem to have lathered an amount of free pre-fervour advertising for the film that, if otherwise conducted via usual channels, have added a good few extra zeros on top of an already large budget.  Maybe it's all part of the overall plan and he'll be back working for them in no time at all, or maybe he thought it would slip by unnoticed, especially with most of the industry snarling away in sweden barring - if only half - charges at the pirate bay.

But it jogged a memory. And I recalled the last time this occurred, admittedly only stargate sg1's final days - with way less budgetary requirements to claw back than origins will require.  But it was strange how and with it not happening before, the final two episodes (minus vfx or full sound fx) managed to escape carefully vetted security clutches and ping themselves online.  Surprisingly, the extra publicity pulled in more people than the studios expected, and - probably - helped to assist with the planned films.  Yes, all very strange.  And strangely to, that particular episode hasn't satisfactorily been solved to this day, well not that i've heard anything about.

So yes, x-men origins:wolverine is available for download via any p2p service - without the vfx.  Which, if it's any good, will wet peoples curious appetite ensuring the seed's successfully planted and ready for the films release.  And people will subconsciously prime themselves to experience the films huge sensation-numbing thx greatness.  After all, as tobacco companies have more or less been indicating publicly for years, "just because it's out there, and plastered on everything, of course people won't be influenced to buy."  If it's any good. 

Content producers will have to climb out of their bunkers and start engaging in a more meaningful way the very people they are supposedly producing the films, the books, music for.  Yes the consumers.  As opposed to just thinking "how much money can we make from the suckers." To engage them when they produce something that's really good, as well as admitting when they've produced a total dogs breakfast and not worth the popcorn squashed onto the cinema floor let alone cinema ticket, and give something back to those who have wasted good money.  But no doubt that would lead to another can of worms with people saying everything they've seen is crap and where's my next freebie!

The days when consumers were nose-led by old media dinosaurs is, hopefully, diminishing. But deep within darkened tunnels (golf courses) a rear guard action continues by those who want nothing more than to get back to the good old days of totally dictating how consumers can use a particular piece of media, then gouge them for as much as possible, all the while bringing out the most mediocre rubbish, minus the odd sparkling gem, as possible.

Silly mistake by roger friedman? Potentially, time will tell. 

Brilliant free advertising for the film?  Way beyond anything the companies probably hoped for. 

Will I see it when it's out?  Damn, should have booked front seat tickets.  x-men

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