Wednesday, 8 September 2010


I am one of millions who collects (as per normal retail visits) coupons or vouchers, but especially loyalty points on my shopping, because all those 0.00001p’s that would otherwise be pooled and creamed off by the companies - at a rate they have already costed into their profits - regardless of whether people use the schemes or not - all those points over time (five years for an average shopper) add up to buy that special meal for one, at christmas!

I have, however, of late become rather aghast (too ebenezerish?) at nectar and their wee-twee-all-so-cutesy use of the word "treat" that drips from overuse on their website.  As if we were all a tail, wagging with gusto at the latest crumb hurtling from on high.  So much so, that whenever I pop onto the website and my eyes are assaulted by those never-ending permutating "treats" you can spend your treaty points on, an imminent need to assume the bone-jarring wobbly knee porcelain hugging position, briefly takes over forcing me to flee the page. 

Perhaps I am becoming even more cynical than I thought (despite taking into consideration the visual appeal of imagining the crumpled remains of a boy-racer who whizzes by into the air as he becomes permanently detached from his bike, just as he goes hurtling past the stationary and quiet burnt out remains of a bus), whilst the idea of either a stone shack, igloo or wicker-basket in the middle of nowhere, continues to grow unabated.

But it doesn’t even end there! 

I pop onto yet another (once favourite) website - a supposed technical get your hands grubby with thermal grease - website, only to see that it too has succumbed to the tide!

“You’ll be getting a visual treat ... because it comes with a bright 15.6” screen and Intel GMA graphics” - yes morgan computers, this is you.

At some stage the continual compromise reaches the point where you feel like a sliver of a shadow of shadows gone befor- right!

Damnable boy-racer’s; never a pc, sps or traffic monitoring station around when you want one…  Where’s my bazooka!?…

Naturally, refusing a ride on a vmax would be the height of stubborn churlishness.  Cough.

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