Oh the cupidity...

...of voltage pictures and 21st century copyright.

How many people out there in the big, bad, brooding, backwater of the interwebs watch a film they may have inadvertently downloaded, or being given a film and then gone:

1. fantastic, will go and see it at the cinema,
2. fantastic, will buy the optical media,
3. will rave about it to friends, then do (1) & (2)
4. glad didn't go to the cinema otherwise i'd be demanding my money back,
5. glad i didn't rent it out, otherwise i'd be demanding my money back.
6. rave about it to friends, that it's like having your eyes injected with the black-death, limbs gnawed off by rats and slowly being immersed into a weak but powerful enough alkaline solution which dissolves all your organic tissue.

If more people did (4)-(6) then maybe those companies and sharks would think twice about trying to gouge as much as they can, whilst stuffing tame lawmakers into their pockets and setting them onto their consumers.

But, think of it as buying a car for £9,000, without driving in it, nor trying it out, nor looking at it from all the angles.  You bought it basically after seeing a 30 second advert and an actor saying how wonderful it was.

Renting a car for one day can cost as little as £25 approximately - from hertz.  Buying that brand new spanking car, that you want let's say about £9,000 giving us a rent to purchase thingy, of roughly a third of one percent.

If we apply that particular percentage to the cost of buying a newly released film (dvd not bluray) at £15 - say, then in a non-gouging world the rental really cost no more than 4.1 pence (if my dodgy maths are correct). 

It might work, if the shark (sorry bank) charges issue were sorted out, it would probably cut piracy down to a pittance, without alienating the very people who may or may not wish to see the wares you have on offer; the probability exists that more people would more than likely be happy to rent even the worst created film, and probably rent films they would never ever have wasted a percentage of their hard earned money over, if it cost 4.1pence, or US$ 0.059122 as at 16:57hrs on the 8th June 2010 say, ever.

Claiming it's decimating an industry that has over the past few years produced more $200mn+ hoovers than ever before, is like a lamb looking at an approaching wolf calmly saying that it 'really is a sheep', whilst tucking into the lambs mothers ribs, it's just slaughtered.

What these companies should realise is they now have an audience really numbering in the millions (as opposed to millions of pirates), all willing but more importantly able (until everything we do is automatically vetted before uploading to the net), to wax or carp lyrical about everything and anything.